Chargeurs Protective Films
The European market leader, Chargeurs Protective Films supplies manufacturers – primarily in the building materials industry, but also in electronics and household appliances – with self-adhesive films for the temporary protection of fragile surfaces during every phase of an industrial process.
Plastic sheets, stainless steel, aluminium, pre-coated metals, PVC profiles, etc. all these fragile materials need to look impeccable and are therefore likely to be protected by self-adhesive films developed by Chargeurs Protective Films.
Enhanced Leadership
After a first-half performance shaped by a noticeable increase in revenue and operating profit, the financial crisis in Europe, in the summer 2011, negatively impacted the building markets leading to a slowdown in orders that became more pronounced at the end of the year. Chargeurs Protective Films nonetheless maintained its market share. The full-year results demonstrated the validity of its strategy to focus on high value-added products. An all-around player in Europe, where its leadership is supported by a very broad line-up, and a specialist in profitable niche markets in the United States and Asia, the business continued to offer increasingly high-performance products while improving its services, notably in terms of turnaround times and quality.Thanks to its targeted sales policy, Chargeurs Protective Films was also able to absorb soaring polyethylene prices. The business devotes substantial financial and human resources to innovation to anticipate emerging customer needs and win over new markets that require specific know-how and technologies. Examples include electronics, automobile manufacturing and specialty glass. In 2011, several key innovations were brought to market.
Despite weak growth in European markets in 2012, the business intends to widen its lead in the region and strengthen its presence in new segments, as well as in Eastern Europe. Good growth in technical products (aside from surface protection) will continue, notably in the United States and Italy. Chargeurs Protective Films is leveraging its key strengths of technological innovation, quality and service to effectively meet the market’s ever demanding requirements and enhance its profitability.